In social media PR, it’s important to understand that using social media as a distribution channel to attract active participants is as important as the keyword optimization that goes with it. So how do you know if your story is social media friendly? Here are some steps:
Step 1: Watch your keyword optimization – Keyword relevancy (along with abundant inbound links) improves search engine visibility. Keywords that are used to describe optimized news content that becomes popular within social channels will tend to rank highly in searches.
Step 2: Leverage social media channels for promotion. Making your optimized social media PR stories “social media friendly” can be a matter of adding social features, such as RSS feeds, bookmarking, “Tweet this” and social news submission links.
Step 3: Make your story content interactive or engaging to encourage response. High interaction among social-network participants tend to come from the kind of content that encourages a response. At the end of a story, ask readers a question that relates to the story. The key to social media success is participation first using creative methods.
Step 4: Include multimedia assets like photos or video when appropriate. Most social network participants tend to gravitate to content that can be viewed and shared quickly. Sometimes, the best way to do this is to incorporate videos and images into your social media PR campaign. Create the kind of content that can improve your brand’s visibility within search results through profiles, videos, blog posts, or other media.