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Planning Calendar

When is the “best” time to run your mat release?

While your stories can be placed over our syndication network at any time, with some creativity and flexibility brands and brand messages can be tied into any number of holidays, seasonal themes and awareness months.

At NewsUSA, we think like newspaper editors and help our clients to maximize organic content tie-ins throughout the year to grow visibility and enhance brand awareness. For healthcare clients, health months can provide a natural content fit. National Nutrition Month (March), Car Care Month (April) and Financial Literacy Month and other awareness months can also provide tie-ins for a broad range of products and services.

At NewsUSA, we are committed to public health education and consumer education campaigns. If you are running a mat release tied to a national awareness month or week, ask about our consumer education discounts.

Planning Guide/Editorial Calendar

The planning guide/editorial calendar below includes key dates, themes and thought starters to kick-start conversations.

January

Awareness Months:

  • Get Organized Month

Holidays:

  • New Year’s Day

Themes:

  • New Year’s resolutions
  • Self-help/self-improvement
  • Romantic travel tips (for Valentine’s Day)

February

Awareness Months:

  • Black History Month
  • National Cancer Prevention Month
  • American Heart Month

Holidays:

  • Valentine’s Day

Themes:

  • Romance
  • Superbowl entertaining

March

Awareness Months:

  • Women’s History Month
  • National Nutrition Month

Themes:

  • Tax prep/money management
  • Spring house and yard projects

April

Awareness Months:

  • Financial Literacy Month
  • National Car Care Month

Holidays:

  • Easter
  • Passover

Themes:

  • Spring, weddings
  • Spring/Summer entertaining
  • Outdoor space improvements
  • Earth Day

May

Awareness Months:

  • Celiac Awareness Month
  • National Pet Month
  • National Stroke Awareness Month
  • Women’s Health Month
  • Arthritis Awareness Month

Holidays:

  • Mother’s Day
  • Memorial Day

Themes:

  • Graduation
  • Gardening & yard maintenance
  • Summer trip planning
  • Sun health & tips

June

Awareness Months:

  • Men’s Health Month
  • National Safety Month
  • Home Safety Month

Holidays:

  • Father’s Day

Themes:

  • Summer vacation
  • Summer entertaining
  • Road trip safety
  • Energy efficient home in summer
  • Budgeting for summer fun

July

Awareness Months:

  • UV Safety Month

Holidays:

  • Independence Day

Themes:

  • Recreation
  • Summer menu ideas
  • Summer car safety
  • Pool safety
  • Sun safety tips & summer skin care

August

Awareness Months:

  • Immunization Awareness Month
  • National Eye Exam Month

Themes:

  • Summertime digital detox

September

Awareness Months:

  • National Hispanic Heritage Month (Sept. 15-Oct. 15)
  • National Yoga Month

Holidays:

  • Labor Day weekend

Themes:

  • Back to school
  • Cold & flu season
  • Grandparents Day

October

Awareness Months:

  • Breast Cancer Awareness Month
  • Energy Awareness Month

Holidays:

  • Halloween

Themes:

  • Winterizing your home and automobile
  • Energy efficiency for winter

November

Awareness Months:

  • Alzheimer’s Disease Awareness Month
  • National Family Caregiver Month
  • National Diabetes Month

Holidays:

  • Thanksgiving
  • Veteran’s Day

Themes:

  • Thanksgiving
  • Travel
  • Car safety
  • Holiday budgeting
  • Gift giving tips
  • Black Friday
  • Smart shopping tips

December

Holidays:

  • Christmas
  • Hanukkah
  • Kwanzaa

Themes:

  • Holidays
  • Travel

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