Skip to content

Our Team

Key Team Members

NewsUSA is comprised of a team of former journalists and PR professionals whose mission it is to make our clients look good and gain visibility.

Rick Smith, Chairman and Founder of NewsUSA

Rick Smith

Founder & CEO
Rick Smith founded News USA in 1987, and more than 30 years later continues to innovate new ways to make his customers and clients look brilliant. Early in his career, while at Deloitte & Touche, Rick realized that PR and advertising people were basically ‘flying blind’ since no news feature service was then providing real, solid metrics to measure success. So he founded News Canada, then launched NewsUSA. He has served on the faculty of the Young Presidents Organization, judged the National Press Club’s Consumer Journalism Awards, and himself has been a Blue Chip Enterprise Award Winner for re-inventing his company. Along the way, Rick authored six books, including three self-help business titles: Getting Started, Getting Money and Getting Sales. Today, Rick is on numerous advisory boards and is an early seed investor in 100+ emerging companies ideally where his contacts, media clout and marketing strategy can help scale them faster.
cndy ohara photograph

Cindy O’hara

Managing Editor
Cindy O’Hara is a journalist with more than 20 years of experience, 10 in the Washington, D.C. area. While there, she covered the energy, oil, and construction industries and has written for newsletters, business newspapers, and wire services. She has co-authored a novel, edited several manuscripts, as well as covered the online gaming industry on a freelance basis. She has been the senior writer for NewsUSA for 15 years.
nfarr headshot

Nora Garcia Farr

Vice President
Nora has more than 20 years experience in general and Hispanic media, and has helped blue-chip advertisers see the wisdom of embracing bilingual marketing while at Viacom and NBCUniversal.
sharon rosenthal photo with car

Sharon Rosenthal

Senior Vice President
Sharon has an uncanny knack for making everything seem easy. It’s been that way since her journalism days, including stints at Us magazine, TV Guide, the New York Daily News, and as an on-air commentator at ABC’s World News Now. It’s also a big part of why clients trust her the way the Yankees once did Mariano Rivera to shut down opposing teams. Though she handles all types of clients, most are huge financial firms. (She was actually a financial planner at her own boutique shop, and has been known to joke – as only she can – that if anyone up there is really counting, at least she’s got having helped small investors through the Great Recession going for her.) She joined NewsUSA in 2011 and has been instrumental in its rise. Oh, and she really, really likes fast sports cars.
phaley headshot

Peter Haley

Vice President
Peter made the jump to us in 2014 after more than a decade at NAPS. He’s also been on both sides of the press-vs.-government divide, having edited local papers in New York and serving as (among other things) press secretary for the New York State Legislative Commission on Science and Technology.
placeholder headshot

Dave Mashek

Director of Operations/Information Technology
David Mashek is a veteran developer with more than 20 years of experience in both team and solo development and project management. His primary expertise is 4D Database development. Dave also has significant knowledge of Web development (including HTML, CSS, JS, PHP, SQL) and has done some mobile platform development. In addition, Dave has also provided many software and database solutions for clients’ in-house projects and maintained and converted mission-critical web applications.
placeholder headshot with long hair

Lorna Lewis

Social Media Manager
placeholder headshot with long hair

Heidi Splete


Let's Get Started

Ready to work with us? Or start a conversation about content marketing?
Contact Us: 703.508.8700 or [email protected]